In Sweden, and now in the U.S., it’s nearly impossible to keep Cheap Monday jeans on the shelves. “We’ve sold 40 pairs in less than two weeks,” says Seven New York’s Joseph Quartana. A major impetus for that is the price: At $80 a pair ($50 in Europe), it doesn’t matter that the stretch denim feels a little, well, cheap. If the price is right, people will find a way to make the somewhat challenging, super-skinny, ultra-high-waisted cut work. And for some, the controversial skull patch, and custom rivets inscribed with “Over My Dead Body” in Swedish, is just more bang for the buck.

Launched in Stockholm five years ago, Cheap Monday is the result of an extremely tight budget. “We only had enough money for one model in one wash…and a jean jacket,” explains co-founder Orjan Andersson, who also owns Weekday, the bright, white Swedish mecca for skinny jeans, second-hand clothes, and the best obscure Euro brands.

Here, Andersson offers some of his favorite spots around town. “Stockholm is too nice -- that’s why I have so many places,” he prefaces.

TRANAN
“Great bar to hang out in and to meet friends. An old classic in Vasastan.”
Karlbergsvagen 14,  +46 8-527 281 00
www.tranan.se

RUBY VINTAGE CLOTHING
“THE place to shop for vintage clothing when in Stockholm. Good stock in boots, denim and ‘60s-‘80s shirts and T-shirts.”
Wollmar yxkullsgatan 10, +46 8-643 20 51
www.ruby.just.nu

PET SOUNDS/PET SOUNDS BAR
“Buy a record in the record store, then cross the street, and have a bite in the bar. Great records and great food.”
Pet Sounds, Skåneg. 53; +46 8-702 97 98
Pet Sounds Bar, Skåneg. 80; +46 8-643 82 25
www.petsounds.se

DEBASER
“If you want rock, you´ve come to the right place! The weekends are spent here watching a band or two, having a beer or two and meeting a new friend or two. I met my girlfriend here two years ago.”
Karl Johans Torg 1; +46 8-30 56 20
www.debaser.nu

DJURGÅRDS FÄRJAN
“There´s nothing better to do on a lazy Sunday than to catch the five-minute ferry trip over to Djurgården. Beautiful surroundings, and a good spot to see why Stockholm is called one of the nicest places on earth.”
Departure from Räntmästartrappan, Slussen

SULTAN FAST FOOD
“If you need food that is fast, cheap, and large in size, this is the place. Falafel, kebab, chicken and lots more.”
Kungsg. 44; +46 8-411 14 18

MODERNA MUSEET
“Modern and contemporary art in Sweden. Admission is always free!”
Skeppsholmen; +46 8-519 552 00
www.modernamuseet.se

DAMAGED GOODS
“Denim heaven! Enthusiasts go crazy! In this small store you remember why you love denim so much. Strictly vintage from Levi´s, Lee, Wrangler and others. Also some hand-picked neo-vintage shirts and stuff, to make the whole outfit.”
Birkag 14; +46 7-06631498
www.damagedgoods.se

CHOKLAD FABRIKEN
“Since 1997, this is the place where you can find chocolate in all shapes and forms. It’s a chocolate factory and store. Cakes, muffins, drinks and more to make the chocolate lovers go nuts. Here, you can also learn how to make good chocolate.”
Renstiernas g. 12; +46 8-640 05 68
www.chokladfabriken.com

RICHE
“This is where you´ll find us when we´re not watching TV or hanging out at Indigo (Weekday’s local watering hole). Posh atmosphere. yet nice people. Great food and great DJs.”
Birger Jarlsg. 4; +46 8-545 035 60
www.riche.se

WEEKDAY
“We must recommend our own store. Buy all the latest Swedish brands, great new and classic brands from all over the world, the best secondhand, and our own brand Cheap Monday.  DJs and live in-store performances add to the flavor.”
Götgatan 21; +46 8-642 17 72
www.weekday.se

Get Them:

Cheap Monday jeans, $80, available at Seven and (soon) Opening Ceremony in New York; Fred Segal, Hollywood Trading, and (soon) American Rag in L.A.

For more info on Cheap Monday and Weekday, weekday.se