psychoPEDIA: Daily News

March 27, 2008

Denim Road-Test: AG Jeans
Aussie Band Cut Copy Give the Classic Jeans a Spin

Aussie electronic-rockers, Cut Copy, know a thing or two about music and fashion. Considering the amount of hip cities they’ve seen while on tour, the inevitable sights of chic dressers has become commonplace. So it’s no surprise they loaned themselves to test out a few pairs of AG (Adriano Goldschmied) jeans while in New York City performing at not just one, but two, sold-out shows; Brooklyn’s Studio B and Manhattan’s Mercury Lounge two nights later.

Founded in 2000 by long-time garment guru, Adriano Goldschmied, the denim brand has since been known within the fashion community as a classic and sophisticated brand. AG handpicked three pairs for the trio– The Teddyboy in a Jet Black wash, and the Stockholm in a Raw Wash and Black Jack Wash– that fused AG’s more classic look with the band’s edgy aesthetic.

Originally a solo effort by lead singer, songwriter, and keyboardist Dan Whitford, Cut Copy later branched out to include Mitchell Scott and bassist Tim Hoey to round out their bridging synth-pop-electronic-disco soundscape. Tim Goldsworthy of DFA records fame took notice and subsequently produced their sophomore LP, In Ghost Colours, out this March on indie-favorite label, Modular Recordings.

Despite hectic scheduling in preparation for their next show, Scott, Hoey and Whitford were able to squeeze in some time with psychoPEDIA to chat about their new AG denim and find out what trends are evolving down under:

What was it like to work with Tim Goldsworthy?
MS: We recorded in the DFA studios here in New York City and were really excited to work with him. Tim’s work is really good quality and his way of production is great. Just being in the studio where they always work in is really cool– right in his own environment. Some of the psychedelic direction he gave us, and generally the way DFA records have gone into lately, was interesting–- the take on the noisy guitar elements, like that shoe-gaze-y My Bloody Valentine elements . The direction given to us in the studio was an unexpected surprise for us, but it was brilliant.

What did you think of the jeans?
MS: The main thing I liked from the jeans was that they weren’t anything too crazy. No brightly colored, crazy or big logos…

How do they fit?
MS: Tight fit, hipsters…

Your favorite thing about them?
MS: [It’s nice that they’re] just normal straight leg, skinny jeans without not too much decoration, trimmings, or stupid stuff. Just a classic look and color to them.

Would you say jeans and fashion in general are being pushed more in America or is it the same on your home turf?
MS: Depends on where you go. There are certain subcultures and smaller communities within the bigger cities that are probably more out there with fashion, and Australia certainly has a lot of that. Many kids in Australia are getting a lot more out there with fashion and color with tailored clothes. I’d say I run across it more in Australia than over here.
TH: I think a certain trend that’s happening in fashion in Australia is that boys are taking more pride in their appearance when they go out to clubs. Something I noticed with an article I read in the paper back home in Australia that boys are spending more time in their appearance when kids are going out. I see kids wearing $1000 leather jackets. And I’m thinking to myself, I could have never bought that kind of clothing when I was at the university! There’s this new phenomenon in Australia where boys are overtaking the girls; trying to push the fashion scene I guess.

Between Melbourne and Sydney, which city would you say is more fashion-conscious and pushing the envelope?
MS: There are a lot more Melbourne-based labels. We have a lot of friends who live and work there. I think Sydney is a lot louder; brighter colors and such. I think it reflects the weather. Nobody is really jumping out in pastels in Melbourne, that’s only really happening in Sydney.

Does the band wear jeans much on tour?
DW: All the time. It’s great because you get away without washing them for three weeks while touring, which I don’t recommend.
MS: Yeah… that’s totally true.

~Jessica McMenamin


First photo by Emilie Elizabeth
Third photo by Tommy Salmon
Fourth photo by Tim Cashmere via Flickr
Fifth photo courtesy of Cut Copy




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