Say the word “pop music” to most, and flashbacks of an overweight Britney, lip-synching badly to "Gimme More" comes to mind. Luckily, La Roux-- a 20 year old singer from Brixton, South London, is here to erase the memories of every crappy pop song you’ve ever had to endure. Drop her name into a conversation with most, and they’ll probably scratch their heads in confusion, but La Roux is making her mark with industry insiders to become a blogger’s wet-dream—where her fame currently lies on electro-pop blogs and message boards frequented by acute-music nerds.

Her songs are like mini-soap-operas: full of drama and emotion, but that will all change soon, as she now shares the same management as Brit heavy-hitters Klaxons and her new single "Quicksand" is making club-hitting hipsters go giddy. We found out more from her:

How does it feel to be getting such positive attention?
I saw a feature on me in NME last week, but I did it ages ago, so it wasn't even like "Oh my God, I'm in NME."

Despite the hype, a lot of people haven’t actually heard your music. Describe your sound for someone who's never heard you…
Pop. I don’t like describing the music, as it always puts you in a box.

Who inspires you to make music?
My album is about someone. I’d rather not say who, but that person inspires me to make music. I’m also inspired by listening to music I love.

How's the biz treating you so far?
Everyone has a different experience with "The Industry." Essentially, you have to treat it like a business, because that’s what it is. If you go into it blinded by lights, you will end up being just that. I must say, I am extremely blessed with the people I work with. They are all fucking good at what they do and let us lead the way. With a few exceptions, generally, if you have good ideas and good music you can have a great time. Without a doubt, it's the best job there is.

Where would you take someone on a 24-hour London tour?
I’d take them for a walk in Brockwell Park; we’d go see a film at the Ritzy Cinema in Brixton; then for several mojitos at Mango Landing. It's just Brixtonites there. It's pretty small, but it's got a brilliant atmosphere and you always end up really drunk dancing with an old rasta. It's top.

Where are your favorite places to shop?
I hate shopping. I can never find anything I like. Kokon To Zai on Greek Street is good and there’s a shop on Brick Lane, I forget the name of it – but it has some weird Japanese designers and stuff. And Portobello Road-- I like those places because they have clothes that are completely unique. But I put off shopping for as long as possible, because I tend to get stressed.

How would you describe the music scene in Brixton?
Loads of reggae and then some really varied stuff at venues like Mass and Dogstar. Obviously, Brixton is home of the Academy (Brixton Academy), too.

And the nightlife?
The Effra is nice, because it's one of the only pubs that hasn't turned into a "gastro pub." But I like house parties best because you can play whatever you want and no one disappears to have a fag!

Why should we believe in La Roux?
Because I’m ginger.

~Donald Crunk @ Styleslut