Shop Guide: Online Magazines
The Fold-Epidemic Brings Readers to Cyberspace
As if the current national financial crisis weren’t jarring enouogh, the recent list of print magazines folding at an exponentially alarming rate threatens to disturb the mundane experience of subway commuting and lobby-waiting. However, with the fall of print comes the rise of online media—which in each magazine’s wake, leaves a host of qualified alternatives. So whether they're looking for cultural, fashion, celebrity, or lifestyle news, readers who’ve lost their print companions can now look to dot-coms for their fix:
POPWhether the rumors are true that POP is hitting a year-long snooze-button, slated to reawaken next fall under new editorial leadership (with the departure of founder and EIC Kate Grand)— the hiatus will take a toll on dedicated, style-hungry readers who yearn for a bi-annual supplement of high fashion from the British mag, which has been around since 2000, offering an edge that acted like fellow glossy Vogue’s younger (and fresher) sibling. As Pop-sters mourn the “temporary” last, and appropriately enough, 20th Anniversary issue with a grunged-out Drew Barrymore on the cover—or wait for Grand’s new project launching early next year simply called Love– they can read up on cyber-alternatives:
Hint- With columns like “Model Mania” highlighting the latest model darlings, “Supernova” for designers on the rise, and “Hint TV” for a backstage look at designers, readers can also subscribe to the daily updated blog that documents everything from world street style to profiles and “Hintnterviews” with fashion’s elite and underground subjects.
Fashion156- This London-based daily fashion and style blog aims at both a male and female audience, supplying everything from that month’s must-have grooming products to obscure designers that should be on an insider's radar.
RadarDespite the fact that Radar had already gone through several pseudo-demises, the sudden (and permanent) death of the magazine came just as shockingly to its readers as its employees—while the most disappointed of all was likely the last issue’s cover girl, long-time Hollywood bad girl Shannon Doherty, whose face will never hit newsstands. While there’s talk that the site will be revamped for a TMZ-friendly audience, and be renamed Radar Online, fans of the now deceased source of celebrity updates and scandal can now browse the internet’s equally scandalous and informative replacements:
Nerve- Doing double-duty as an online magazine focused on sex, arts, and pop culture– with original content like the “50 Worst Sex Scenes” or “Dating Confessions”– as well as a social networking site where users can post personal ads, Nerve has since expanded from its days as a mere dispenser of contemporary sex and relationship advice to include relevant reviews of varying topics in books, music, film, and television.
Slate- Founded by Michael Kinsley, formerly of the New Republic, this politically-driven daily webzine offers fresh updates in current affairs and culture and coverage on topics from the arts to sciences.
Mass AppealOnly a month after celebrating its 50th issue release, the 12-year-old publication founded by Adrian Moeller and Patrick Elasik sadly shut down their Brooklyn-based shop. While it once filled an unrepresented niche market, providing a go-to source for the latest in hip-hop and graffiti culture, the iconic bi-monthly magazine has since inspired both its female equivalent and spin-off, Missbehave, as well as a long list of online blogs and sites centered around this urban lifestyle:
Hypebeast- Cited by Time as being one of the 50 best websites, the three-year-old website offers street fashion freaks a look at hard-to-find and limited-edition gear, as well as an inside look at prominent figures in street culture.
High Snobiety- With both a men’s and women’s version (to which the latter is called HighSnobette), this online lifestyle magazine features street style, urban designers, and musicians on the rise.
Vapors- Although it’s still available in print for West Coasters, the magazine also offered in a digital edition acts like the Los Angeles cousin to Mass Appeal, toting the slogan “street couture.”
CosmoGirlThe pet project of founding editor Atoosa Rubenstein (also of Seventeen fame), CosmoGirl, the little sister to Cosmopolitan, was a cherished monthly magazine for teenage girls to get their healthy dose of celebrity, beauty, and fashion news and lifestyle advice they couldn’t ask their own parents. Now with the disappearance of CosmoGirl, two years after ElleGirl’s demise– and not to mention, only one of the many closings of older girl-centric publications like Sassy and YM– a new generation of iPhone-wielding, Internet-savvy teen girls can now look to their online options:
AlphaKitty– Rubenstein’s new venture, a You-Tube-based video network aimed at 15 to 30-year-olds, will provide two episodes a week, featuring the dark-haired editor herself, providing direct musings and advice to her dedicated viewers and toting the same uplifting messages to young women who followed her magazines from teenagers into adulthood.
Fashion Tribes- A blogroll providing daily news bites on style, beauty, and luxury lifestyle, Fashion Tribes offers a grown-up option for young female readers to segue into the harder-to-pronounce designers, while still getting a dose of styles from the latest episode of Gossip Girl.
Men's VogueWhile Men’s Vogue-– which had since expanded from its American edition to offer versions in France, Italy, and China alike-– won’t be removed from the market just yet, the magazine’s scale-back to a bi-annual publication will likely have its well-dressed readers shaking in their Varvatos boots. Luckily, a few evolving online men’s publications guarantee that deprived Men’s Vogue readers will still get their Internet updates:
Men's Flair- Documenting everything from menswear maintenance basics, the latest men’s fragrances, to the evolution of men’s style through film and historic icons, it’s easily understood why the site’s motto states “Men’s style as seen by those living it.”
Valet- Men who need to be on constant notice of style developments, like the latest blazer of the moment, can even have Twitter updates from this men’s style website, which includes features like “How to Dress Like Don Draper” to wide-ranging topics in travel, food, tech gear, literature, and movies.
